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Expand Your Home Based Craft Business with the Internet
Expand Your Home Based Craft Business with the Internet

Are you an individual who operates a successful home based craftbusiness? If so, you know the challenges of finding andmaintaining a solid customer base. If you havent considered theInternet, now is the time. With the multitude of possibilitiesavailable online, you can take your business to a new level.

The first thing you should do is set up your own web site  sortof like opening a home based craft business online store. Youcan easily upload digital images and set your prices. Then,people can purchase directly from your site. All you have to dois fill the orders and ship them. Optionally, your web sitecould simply show sample products. You could take orders frompeople and fill them on an as-needed basis.

Why not let the Internet serve as your new advertising medium?You can grow your home based craft business by purchasing onlinedirectory advertising in regional as well as interest-relateddirectories. Online advertising is often cheaper thanadvertising in an offline directory and typically does notrequire the level of commitment required by printed directories.Additionally, you can purchase ad space in ezines and oncraft-related web sites. For some no-cost advertising, tryparticipating in craft-related forums or discussion groups. Byusing a catchy signature file that includes a link to your website, you may be able to gain some new customers.

Use Ebay as a place to sell your crafts. Set up your own EbayAbout Me page so that even if people dont buy your product,you can offer them the opportunity to be on a pre-notificationlist for future auctions. You never know  they may buysomething at a later date. This is a great way to build up apotential customer database. Another thing you can try is tocreate and sell a simple craft template or even a pre-made craftkit. Often, other crafters are more interested in making asimilar product rather than purchasing one that is alreadycompleted. As you can see, expanding your home based craftbusiness is limited only by your creativity and imagination.


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